The below mentioned are 14 common misconceptions about Digital marketing and advertising:
Digital marketing means social media
Social media is a digital platform, not a digital marketing process. People usually relate digital marketing and advertising to social media. This deviates their idea about what digital marketing is all about.
Digital marketing- A broad concept
Digital marketing is a broad concept. It has various elements including social media. But social media is just an important part of digital marketing. Digital Marketing involves everything that uses computers, smart phones, tablets, billboards, radio or television etc. e-mails and mobile websites is its expanded form.
2. Not applicable for small businesses
We see big brands thriving through advertising in Digital platforms with good results. But a misconception by the small businesses that they are not applicable for digital marketing leaves them helpless.
Anybody can prefer digital marketing
Digital marketing helps you to communicate with the customers. It doesn’t matter what size your business is, you can still post yourself on social media and can express your product or service. Digital marketing helps them by providing tools to market their business.
3. Digital Marketing is expensive
This happens to various small business operations that they refuse marketing digitally. A belief that it’s an area that consumes much payment than usual business is a misconception.
Financial support available
The price tag that displays cost efficiency is something that brings hesitation in small businesses. But in reality, the market is growing each day and every part of it is developing and expanding. Many platforms are built with ranging costs that are affordable and cheaper. Companies like Facebook, Google are nowadays delivering financial support helping out many startups to showcase them.
There are also various digital marketing agencies that are ready providing unique strategies in digital marketing.
Visit for any kind of digital marketing and advertising.
4. Execution in digital marketing is difficult
Many businesses leave digital marketing considering it as a difficult area. They believe that they lack manpower and money to indulge in this form of marketing.
Simple to Execute
It’s a major misconception when people find it difficult to execute their businesses through digital marketing. But,It’s the easier way. All you need to do is to fix your objective and run an online campaign. You can increase your conversion rates through various platforms. Taking help from a digital marketing agency will be helpful.
5. It is time-consuming
Certainly every medium takes its time. But considering digital media to the foremost is unfair. Digital marketing is a wider market with different platforms and it does not take the time as much as one expects.
Least time consuming
With comparison to other mediums, digital marketing is the least time consuming. On the other hand social media keeps you informed and alert about consumer updates along with various tools.
6. Not significant in a business strategy
Simply involving digital marketing into the business without using it cannot encourage your business. Few companies do not develop this form of marketing overlooking the trends it has created.