Online selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an online store. It is intended to give you a fair idea of what you would need to do and what you need to avoid while planning an online selling business.
The following are the various steps that you would need to take in order to open a successful online store
1.) Designing a website that sells
The first most important aspect of online selling is to have a professional looking website that is designed to sell. You can go about creating the website from code up using web designers or simply go for readymade website templates. If you are purchasing website templates, be sure to go for templates that are professionally designed and have the option of shopping carts. Buying templates from providers who offer allied services like template customization, web hosting; SEO etc would be even better. Some template providers like ‘buytemplates.net’ offer allied services irrespective of where you actually purchased the template from. To get a rough idea of how your site should be designed you can take hints from successful online stores like http://www.ishopage.com, ‘gap.com’ and ‘bestbuy.com’.
2.) Hosting your store online
There are many factors that you need to take into consideration before selecting your web host when it comes to online selling. Some of the major factors are discussed as follows.
a.) Secure servers
Firstly you got to make sure if your web host offers you with SSL encryption which is very important for secure money transactions online. Most web hosting companies would offer you with SSL secure server facilities along with a regular package whereas a few would charge you an extra amount for the service.
b.) Up time guarantees
Your business is only as good as it remains online. Make sure to go for web hosting service providers who promise you an uptime guarantee of 99 %. Also check to see as to how they back up their data and what kind of back up systems they have in place in case of emergencies.
c.) Private CGI-BIN
A CGI-BIN directory is a location on your web server where you can upload your binary scripts or interactive programs. This is very important for payment processing and shopping cart management. So be sure that the hosing company gives you a private CGI BIN directory.
d.) Web logs and web statistics
Web logs and statistics are vital for your online business. Studying the web logs can give you much needed information about your customers and your sales records. Understanding your customer behavior can help you retain customers and attract new customers.