Incorporating action words such as “FREE” and “Click Here” in your banners can significantly increase click-through rates. Offering something “FREE” in your message entices the reader to click on your banner. Similarly, banners with “Click Here” teasers and other action phrases also boost click-through rates.
Crafting Short and Impactful Headlines
A concise and impactful banner headline can make a significant difference. Always infuse your headline with benefit statements – offer solutions to the challenges that your customers face. For instance, if you sell diet products, a headline like “Lose 10 pounds in four weeks!” can be very effective. Strive for a winning combination of text and graphics in your banner ad.
Animated Banners vs. Static Banners
Animated banners typically outperform static ones by more than 100%. Internet users are more likely to notice animated banners. For example, a banner with the words “Click Here” flashing will perform better than a static version.
2m roller banners
wide roller banner
wide roll up banner
Investing in Professional Designs
While many of us can create simple banners, it’s challenging to match the work of a professional graphic artist. Engaging a professional banner ad designer can significantly improve the effectiveness of your banners. Expect to invest around $80 per banner. The standard sizes for banner ads are 400×40 pixels or 468×60 pixels. A larger 468×60 banner is recommended due to its higher chance of getting noticed amidst the clutter of graphics on most webpages.
The Effectiveness of Trick Banners
Trick banners that resemble Windows dialog boxes, scroll bars, submit buttons, or blue-colored underlined hyperlinks can significantly increase click-through rates. These banners attract users to click on the dialog boxes and scroll bars – actions they are already accustomed to doing with the Windows operating system. Combining trick banners with short and punchy headlines can result in click-through rates above 10.0%!
Importance of Reducing Banner File Sizes
Ensure your banner file size is less than 15k to avoid slow-loading webpages, which can deter users. Most websites and banner exchanges do not allow excessively large banners. Optimize your banner file size through your graphic software or an online graphic optimizer.