I’ve read more than enough stories by people who have made and are still making lots of cash online without having personal blogs. And that’s true.
I’ve never heard anyone claim that setting up a blog reduced his or her online income. Rather, a blog will fetch you even more money (especially in the long term). And that explains why you should start out with a blog by the side.
Aside the fact that sharing your knowledge and expertise with others — through a blog — would make you feel fulfilled in a way, there are other reasons why you should have a blog. These reasons further drive home the point that blogging can boost your earnings from online business.
Here are three reasons why you need a blog for your online business:
1. A blog attracts repeat customers/traffic
A blog is the online version of a showroom, which helps you display the value you have to offer to people who might be interested in it.
If you render your services as a freelancer, your blog can serve as your portfolio. If you sell other people’s products or services (affiliate marketing), you can use a blog as your catalog. Even if you’re just sharing your knowledge, expertise, or some gist, your blog is your megaphone. So, a blog can serve to promote any online (or offline) business.
An online marketer without a blog is a like a sales rep without a catalog; potential customers won’t flow to him spontaneously. But by running a blog, you can attract tons of potential customers by osmosis.