Network marketing is hard. Do not even attempt a home based network marketing venture unless you either have or plan on putting into place a highly potent and highly duplicatable network marketing system geared for 2005 and beyond.
Before I tell you what a billion dollar network marketing system should look like let’s talk about what doesn’t work. As I’m sure you probably know, network marketing is notorious for having a 95% failure rate. Let’s talk about why.
Have you ever heard of Occam’s razor? Basically it states that the simplest explanation for a phenomenon is usually the best. We’ll use this theory to explain why 95% of network marketers fail. Ready? Most network marketers fail because the marketing methods that they are taught don’t work 95% of the time. Pretty simple right?
So we’re led to ask the logical next question, what are most fledgling network marketers taught?
Well, I can only speak from my experience, but what I was taught was to buy and cold call leads. Now, I’m not going to say this doesn’t work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn’t work most of the time. Don’t get me wrong some people are very good at cold calling leads, but most people aren’t. So what happens to most people after they’ve spend thousands of dollars on leads with very little success after six months? They give up.
Additionally, another factor contributing to why most network marketers fail is the leads they use. Why does the type of leads make a difference?
Business opportunity leads are generic. The leads answer an ad that just asks them if they want to be financially free, or make money from home. Well, of course they do, but that doesn’t mean they want anything to do with YOUR network marketing program. When the average network marketer calls these generic bizz opp leads the leads don’t know anything about the network marketer’s business and for the most part really don’t care. This leads to the fledgling network marketer hearing a lot of NO’s.
Hearing NO all the time leads to quite a bit of self doubt, both about the network marketers own ability and the validity of their association with their network marketing company. Negative feelings begin to harbor and as I said before eventually the network marketer gives up, usually with 3-6 months.
That’s basically why 95% of network marketers fail if you asked me.
So how do we change this paradigm?
We build a Billion Dollar Network Marketing System!
Now we get to the good stuff! What does a perfect network marketing system look like?
For the average home based network marketer to be successful certain thing MUST be in place. I will list them here:
•Lead capture page designed specifically for specific Network Marketing Company:
This page must contain strong sales copy that tells the prospect why he wants to opt in for more information. The best way to do this is to offer a High Value Free Report in exchange for there contact information.
•Free Report specifically designed for Network Marketing Companies Opportunity:
The free report must be highly informative. It must explain all of the features and benefits of joining the network marketing organization as an independent distributor and must focus on the support and resources available to the new recruit should they choose to purchase a distributorship. The company’s products and compensation plan must be clearly explained here as well. If possible, testimonials should be used, as they are extremely powerful sales conversion tools in this portion of the sale process as well.
•Follow up Email System:
Attached to the Free Report there must also be a follow up system that continually markets through email the program to the lead. Most leads don’t act immediately and must be marketed to at least 7 times before they take action. The email follow up system must have strongly worded sales copy and must have a system for getting through spam filters.