The Christmas period is a tricky time for any job, but it’s a great time of year to push your content and excel on social media. Creating social media campaigns is a must throughout the year, but the festive periods are a good excuse to create engaging campaigns and branch out to more potential customers.
Facebook is underrated by many, and I agree in some ways that it’s hard to gauge an audience and a following on Facebook. This is why many don’t invest too much time into using it. Facebook is so strong in terms of creating campaigns and being able to make your campaigns that little bit more creative. There are many websites you can use to customise your Facebook tabs for custom campaigns. For example, you could turn one of your Facebook tabs into a Christmas calendar: on each day of the calendar you could offer an exclusive deal that they can only claim once they have used the calendar or shared the page.
Creating campaigns such as a calendar via social media will give people a reason to keep checking back on your brand page. Facebook has become a ‘word of mouth’ platform, it allows users to mention friends in the comments of a post, this has been one the biggest factors that allows brands get such a big following on Facebook.
Twitter can be quite congested during Christmas, meaning creating the right campaign is very important. With just 140 characters it can be significantly harder to create an engaging campaign that will keep people coming back for more. It’s usually a good idea to use Twitter to refer to a campaign you have on Facebook, or on your website. That said, if you are willing to spend a bit of money on your campaign you can always use Twitter ads to reach more people with a more effective campaign.
Last year, Starbucks did a Share the Red Cup campaign – this allowed people to buy a drink and at the same time get one free for a friend. This was a great way of reaching a wider variety of people, including people who may have never had Starbucks, but seriously, who’s never had Starbucks?
Instagram is still an expanding platform. Recently bought out by Facebook, they have an ad platform that puts an advert in your Instagram feed natively, as if it’s just a post from someone you follow. Again, like Facebook, Instagram has a massive ‘word of mouth’ effect, with the ability to mention friends in the comments. Instagram is where campaigns can really get creative. There are so many avenues to explore with Instagram, such as tagging friends to be entered into a competition or something as simple as liking a photo to be entered. Other ways to get people involved include getting people to take a selfie in-front of some of your branding or with your product. This way you can maximise your reach without having to do much, along with gaining new fans and reaching a wider audience.
